Our story about marketing fashion online from New Zealand started with two marketers – one with a passion for fashion, degrees in marketing, a career in digital marketing, plus a yearning to one day start a boutique fashion label – and the other with a past career in advertising and technology, expertise in digital marketing and a yearning to start a specialist outdoor apparel brand. So we started George & Jane.
By chance, we were asked to advise a range of homegrown New Zealand labels, a few from one owner with some big decisions to make, then another, and then another. Our work was clearly delivering results. Not just small incremental growth. Double and triple figure revenue lifts, and month-on-month sales growth.
The transfer of knowledge from years of marketing global retail brands and iconic New Zealand companies transferred well into selling fashion to Kiwis using a suite of digital tools and a bit of hard work. Combining our expertise in marketing strategic, digital communications, a bit of website coding skill and the general roll-up-your-sleeves effort that Kiwi’s are acknowledged around the world for, and George & Jane was starting to make a name as New Zealand’s eCommerce Fashion Marketers.
We’ve continued to grow our consulting business in 2020-2021. It’s always fun winning new business. We’ve recently been retained by two of Auckland’s fastest growing fashion labels to draft and execute their direct-to-consumer digital strategy. We’re helping a small South Island custom designer/garment maker to rebuild their website in Shopify and launch a made-to-measure business. We’re working on two outdoor brand collaborations which show international export potential. And we’re continuing to deliver for the brands who have trusted us from the start.
We’re available for an initial phone or video consultation – to understand your unique business challenges and to share our thoughts on how we might be able to help you grow. Feel free to get in touch. We don’t make that easy, but we have found that a little mining really can uncover gold.