At George & Jane, we provide independent and considered advice to fast fashion founders, executive teams and boards. We prefer to work with New Zealand-domiciled companies who share similar values and aspirations for our little part of the world.
Our philosophies are:
- data-driven decision-making,
- positioning ahead of branding,
- quality first, then volume,
- harness the Internet, and
- move forward fast.
We undertake consulting services for the apparel industry to:
- investigate new markets,
- develop and position new brands,
- reposition struggling brands,
- launch digital channels,
- refresh digital marketing processes,
- analyse influencer marketer against other sales channels,
- build reporting models,
- use idea marketing to change mindsets, and
- create powerful collaborations and brand partnerships.